Saturday 16 March 2013

3 reasons why stubby coolers can increase brand visibility

In order to increase their favorability among customers, brands indulge in a lot of marketing giveaways where they give personalized pens, caps and t-shirts. However, for increasing your brand’s likeability among the target audience, your gift should be planned in such a way to ensure that it is absolutely unique, innovative and relevant to your target audience. Also, it should be of the highest grade, else you should avoid giving anything at all. Compromising on the quality might actually backfire and spread a negative word about you in the market.
 Custom Stubby Cooler are cool marketing giveaways that come to use daily. Whether you’ve to keep your beer bottles chilled while on a journey, or just ensure that your water bottles contain cool water on hot summer days, stubby coolers are highly effective. Keeping in mind certain statistics of marketing, stubby holders are perfectly alright for marketing purposes. Find out how:

• Frequency: If marketing experts are to be believed, a brand name can form a part of your long term memory if you see the logo or read the brand name 25-30 times. With your brand logo and name imprinted on stubby holders, there are high chances that people will glance at it 15-20 times in a single day!

• Spacious: Small pens and caps usually don’t have much space to imprint a lot of things. Personalised stubby coolers have a lot of space to print the tagline and call for action apart from the logo and brand name. Additionally, you might want to print details like your customer care number and website address. Stubby holders are made out of neoprene and there’s no problem in coloring them to complement a brand’s logo colors. The more your brand logo looks like a part of the stubby holder, the more attractive will it be.