Tuesday 17 September 2013

Reasons for Using Promotional Products Melbourne for your Business

There are a large number of options available to you when looking for the perfect Promotional Products Melbourne for your business or non-profit organisation. Customised drink bottles, stubby holders and pens are simply the most effective promotional items that can help take your brand message to a wider audience. They are affordable and thus, they can be ordered in bulk, and the ROI is significantly higher. The benefits are both short-term and long-term in nature because these are items that your prospects and customers are likely to have in front of their eyes for different length of time.

There are many reasons for using Wedding Stubby Holders Adelaide for promoting your brand. Cost is a major factor that goes in the favor of customised stubby holders, but it only follows their effectiveness as promotional items. The more you use the better it will be. You can give away stubby holders as gifts to customers or giveaways during events. The ROI is going to be significantly high compared to most of the traditional promotional methods.

People can use your branded stubby holders in their homes or take them along wherever they go, thus drawing more attention. This will increase your brand recognition and thus the potential business.

Then there are promotional drink bottles that are as effective if not more than stubby holders. Water, wine, soda, juice and nutritional drinks are just few of the liquids that people prefer carrying along in different types of settings. There is a lot of scope for creativity when it comes to creating your Printed Drink Bottles. They can also be used at events to get higher exposure among a larger audience. Because of the larger space available on bottles, it is possible to customised them with more information including the brand name, company name, URL, logo, e-mail address or product images.

Again, relatively inexpensive, customised drink bottles offer a high ROI while keeping your promotional budget low. A low budget also means that there is more room for creating different types and designs without taxing heavily on your pocket. These are the main reasons why it makes perfect sense for using customised drink bottles and stubby holders for promoting your business.

Friday 9 August 2013

Where all can you promote your brand using promotional pens Melbourne?

With a lot of innovative marketing practices hitting the market recently, everyone seems to be trying their luck by using the same tactics. The key to marketing doesn’t lie in using successful tactics; rather, the key to marketing lies in using those tactics successfully. Confused? Let us explain further. There are several important aspects that decide whether a marketing activity is successful or not, and place and timing play a critical role in the same.
Promotional Pens Sydney

Personalised pens are a proven way to brand one’s company. But where you promote them plays a significant role in deciding the outcome of your marketing activity. If you were to give the pens to people coming drunk out of a bar, your efforts will go in vain. Got the connection between place and promotional product?

Let’s have a look at the possible places where you can distribute these Printed Pens -

• At career fairs: A majority of people visiting career fairs are those who are either school or college students. It makes good sense to distribute pens because it is something they use daily. By looking at these students, even others will be intrigued to know where they got the pen from. Slowly, your brand name will start spreading.

• Sponsor an event: There are various events happening every now and then in the city. For example, stage plays, musical band events, concerts etc. If you sponsor an event, you will get a chance to distribute your pens among all the attendees. Further, your name will feature everywhere on the banners and the tickets. It is a great way to grab eyeballs!

At public places: An innovative way to market your brand is to let people pick up the pens on their own. All you need to do is set up pen holders at public places like bus stops, railway stations. Keep a few pens everywhere with the sign ‘Pick one’. All those who will come across it will definitely feel gleeful on seeing such an activity. It will improve your brand reputation tremendously. You can your Promotional Pens Melbourne manufacturer to carry this out too.

Friday 2 August 2013

3 benefits of branding your company using promotional drink bottles!

Branding is pretty essential for promoting one’s brand name. It is a means to make people aware about your brand name and your existence in the market. However, most traditional means of marketing are pretty costly. Making a television commercial and airing it, or making a print advertisement and publishing it in the newspapers can cost several thousands of dollars. Such promotional activities cannot be afforded by smaller organizations.
Keeping in mind that even small to mid-sized organizations need a means to promote their brand, marketers came up with the idea of using promotional merchandize such as promotional drink bottles, pens, caps, t-shirts, umbrellas, personalised stubby holders etc. Promotional merchandize is cost effective and offers great returns on investment. This means that the cost of promotional activities incurred by the company is usually recovered due to the impact of these activities.

Let’s have a look at 3 benefits of branding your company using Printed Drink Bottles:
Printed Drink Brisbane
• Brand Awareness: The first step towards making your brand successful is to create brand awareness. Brand awareness makes your target audience aware about the existence of your brand. This step is important for newly opened brands because unless people know that they exist, they cannot do further promotional activities with great effect.

• Brand favorability: After you’ve generated enough brand awareness, you should make people like your brand. So much so that they moment they see your brand kept in the market, they should pick it up without giving a second thought to the competitor’s product kept right next to you. When you distribute products that they can use daily, they will like your brand!

• Offer great returns on investment: As mentioned above, using promotional products puts you in a win-win situation because it offers great returns on investment. The cost incurred by your company is easily recovered, and in the first place, this cost isn’t much anyway. Promotional bottles don’t cost much, and if you buy in bulk, companies offer a wholesale rate.
Your target audience can revel in your gift and continue using it for a lifetime!

Tuesday 23 July 2013

Promoting your brand through stainless steel water bottles Sydney

1. Sports Drink Bottle: Plastic and stainless steel water bottles Sydney are really popular and appeal to a large demographic. These are microwave safe and are made from durable materials that can withstand wear and tear. Drink bottles can be used to attract both children and adults.

2.Can coolers: Stubby coolers are functional gifts if your target audience loves to drink beer. Event planners can also consider wedding stubby coolers Adelaide to add a unique touch to weddings.

3. Barware: Drinking is common when friends and family come together to spend some fun time on the weekends. Most households even have a mini bar or a full fledge bar to entertain guests. Barware promotional products include corkscrew, stir sticks, wine opener, soda bottle stopper, flasks etc. These are ideal when marketers have a limited target audience, which appreciates sophistication.

Drink Bottle Melbourne
4. Coasters: Coasters can grace the coffee table at home or the office desk at office. They are an essential and most adults use them everyday. Coasters can be designed in different shapes that can match your brand. You can use different materials to achieve a look that represents your brand well. Cork coasters, leather coasters, glass coasters, bamboo coasters, acrylic coasters are the few varieties you can choose from.

5. Stemware: Every type of drink needs a different type of glass for serving it. Some standard stemware varieties include: wine glasses, martini glass, flute glass, brandy snifter, shot glasses, pint glasses etc. If you are looking for something less refined then you can opt for colorful stadium cups! Depending upon your brand personality you can select the shape of the glass.


If you are associated with the Food and Wine industry, drink-ware products are great to boost the business. For other industries too, drink-ware is an exclusive way to promote your brand.

Monday 15 July 2013

Aluminium Drink Bottles and the billboard effect!

If the heading has made you inquisitive, let’s not make you wait any further. Billboard effect is actually a marketing tactic wherein you use the people as a means to get your brand noticed. For example, giving out promotional products is a good way to achieve this. Promotional products like t-shirts, bottles, and aluminium drink bottles that can be carried by people in public is bound to catch attention of all others on the way, making them take notice of your brand.

 The billboard effect is a wonderful promotional tactic where you serve the purpose of both getting your brand noticed as well as creating favorability in the minds of the people who are using it. In fact, those who take notice of the promotional product will have a favorable impression of your brand too, as they will consider you as a generous company who gives away products of use. On the other hand, actually advertising on a billboard will just get your brand noticed. It will not create any sort of favorability.

A sports drink bottle finds utility at many places too. Sports playing kids can carry it on hot summer days and keep on sipping. At such places, many parents and kids are always present and the inquisitive nature that they have, they will ask you ‘Where did you get this bottle from?’ Even if athletes use your bottles, there’s a chance of a small discussion in the locker room. An athlete or a sports person might just walk up to another and ask the same question.

Sunday 16 June 2013

Promote your Stubby Holders Melbourne in the summers

Advertising water bottles or Stubby Holders Melbourne are one of the improved ways to announce your brand this summer! Firstly, the sweltering heat gives people a reason to carry the water bottles and cans wherever they go. A nice customized Stubby Holders Sydney that’s convenient to carry and can keep water and coffee cold for a good amount of time is surely a hit. It will definitely be carried by your customers. The more they carry it, show it off, the more will your brand name upsurge. During summers Promotional Products such as these are always a hit but due to the competition in the market one has to find new ways of dealing with the competition.
During summers local fairs and fests are always on the increase. Since children have breaks and vacations in school, they are more outside. The reason may be activities such as college festivals, sports and school. Consider doling out your product to customers who are outside in the scorching heat. Or consider the college and school going children. Focusing customers who are in the dire need of your product are the best in order to promote your cooling product. Sports playing youngsters also frequently carry a sipper or a water bottle as a part of their kit. Considering focusing on them to promote your product is not at all a bad idea. If it helps them stay calm and cool along with quenching their thirst; they definitely would want to acquire your stubby holders.

Friday 10 May 2013

Why are promotional pens the best way to advertise?

If you haven’t noticed yet, there’s a marketing giveaway trend that’s engulfing all companies. Everyone wants to give promotional pens; custom sports drink bottles, T-Shirts and caps to their customers! It is natural to use promotional products for building a strong brand name because of the innumerable benefits they offer.

Here’s why promotional products seem to be the best way to advertise in today’s times –

• Good return on investment: Whenever firms hire an advertising agency, they ask for an estimate return on investment. Return on investment stands for the amount of money you get back for the amount you’ve invested. This ratio should always be greater than 1 to ensure profits. Promotional products such as a drink bottle or a sports bottle are pretty cost effective. If compared to the money invested in television commercials, the money invested in promotional merchandize is quite low. This ensures better chances of good ROI.

• Retaining existing customers: Unless you offer something new to your old customers, they will not stay with you. Customers have a really short likeability span and can switch loyalties if another firm seems good. To make sure your customers are happy, you should constantly give them promotional merchandize. Things like a calendar, a polo t-shirt and stubby holders that can be used daily are some really good options.

• Reinforcement: You need to remind the target audience time and again that you are present in the market. If you give away promotional products, it will send across a clear cut message that you are not only present, but in a position to spend on giveaways. You can thus build a healthy image in the minds of all your customers. Reinforcement is a vital aspect of brand building and should be regularly done, irrespective of which medium you use.

 • Brand Awareness: There are a lot of people who might not be aware of your existence. This happens a lot to brands who are new and haven’t used marketing tools enough to let people know about them. Promotional giveaways are a great way to create brand awareness. If someone hangs your personalized calendar in their office lobby, won’t all the visitors notice your brand name? Or if someone carries a custom sports water bottle for their sports practice, won’t the fellow team mates have a look? Your brand awareness can increase tremendously.

 Doling out promotional items can make your customers feel really good. It’s as if you are acknowledging them materialistically for being associated with their organization. Firms usually thank their growing customer base by showing their prowess on a television commercial. However, there’s no materialistic gratification for the customers. Promotional items are just the right way to please them.

Tuesday 23 April 2013

Why personalised pens are the best way to highlight your brand!

There’s nothing quite like making an effective promotional activity. If it hits bull’s eye, your company can go from bottom to the top in barely a few months! But the main concern is how to design such activities in the first place. Though there’s no dearth of promotional activities such as TV commercials, outdoor ads and print ads, there’s a drawback. It is estimated that children and youngsters are exposed about 7 hours to different forms of media. Watching one more television can be innately boring. Thus, the need of the hour is to do something crazy, creative and innovative.

Giving personalised pens that have your brand name and logo to employees and customers is one of the best ways to get your brand highlighted. Here’s why:

• Really inexpensive: Advertising can be a really expensive affair. The kind of bills you’ve to pay to advertising agencies can drain your budget totally. However, customizing pens barely costs a few cents. Even if you distribute it to a lot of people, the cost per million is pretty less! Longevity: As long as people use your pen, your brand name will be visible. Also, an average pen at least lasts for a couple of months unless you use it to write novels and stories! On the other hand, a television commercial or a radio jingle barely lasts for 10 seconds! Same is the case with print ads; you usually dump your newspapers the next day once the news gets old. Promotional pens have a long life and can spread your brand name as long as they are in use.

 • Can motivate your employees: Employees love receiving goodies from the company. It makes them feel like an integral part of the organization and helps them associate with the company well. Also, when all the employees have similar merchandize, there’s a feeling of oneness! They will feel proud to be a part of the same brand name.


• Pens can give you maximum reach: A pen is something that’s used by everyone irrespective of the profession. Be it a doctor, a salesperson or a writer, everyone needs pens. Also, there’s a custom of borrowing pens from fellow classmates! Whenever someone borrows a pen that’s personalized with your brand name and logo, your brand awareness will increase. As the word spreads, you stand a good chance of becoming more and more famous. Producing printed pens in bulk is an easy task. Since they are much smaller as compared to other merchandizing options, they can be delivered to you in a short span of time. There are a wide variety of colors and patterns to choose from. The firms go ahead once you give their sample a thumbs up!

Thursday 11 April 2013

Why Custom stubby holders make for great marketing gifts!

Marketing giveaways are intended to accomplish various tasks. Firstly, if the firm is relatively new, they are expected to increase brand awareness. More the people come to know about the brand, higher the returns on investment. Secondly, if a company is present in the market and known to people, marketing gifts can increase their favorability in the minds of the target audience.

 However, there are a lot of considerations before designing marketing gifts. First of all, they need to be really slick, attractive and unique. Secondly, price plays a major role too. You cannot afford to give expensive gifts if you’ve to distribute it among all your customers.

Something that is reasonable and fits the bill pretty well is a stubby cooler. Intended to keep beer bottles and water bottles cool, this is one gift that’s rarely purchased by people. Have you ever specially gone out to buy stubby holders like you buy other household items? Well, this is because stubby holders are generally given by firms as a token of appreciation to their customers.

 Made out of neoprene, they are easy to customize. This makes them available in a lot of sizes and colors, ensuring that not only your brand logo and details fit onto it, but also the color of the stubby holder blends in well with the colors of your brand logo. When there’s a perfect fit, an object automatically looks gracious and appealing.

 Customizing them is so easy that you will find various types of the same including wedding stubby coolers. As the product is much loved by people, a lot of couples give customized wedding stubbies to their guests as a souvenir. Just think about the number of times people have water from a water bottle or cold drink throughout the day! For all those times, stubby holders are just the perfect thing.

Tuesday 2 April 2013

Drink Bottle Melbourne - an effective promotional option!

As a marketer, I can tell you something that people usually spend their lives trying to find out. What I’m going to tell you right now is what differentiates a big company from a small firm. The answer is – marketing and advertising! Though the answer is really small, it can take years and years to build a strong brand. Brands like Pepsi and Nike spend billions of dollars annually for making TV commercials, print ads and do some social media marketing. Mega bucks are being spent only for making the brand name reach farther and farther, across all corners of the world!

While it might not be possible for you to spend so much of money, you will be glad to know what money is not the key to marketing. An effective idea and its proper execution is what matters, and even if your idea requires barely some money but is highly effective, it can do wonders. One of the most innovative forms of advertising today to use customized merchandize such as sports water bottles! Though it sounds like a simple idea since water bottles are common, you wouldn’t have seen people giving personalized drink bottles as a part of promotions.
They can serve some fantastic marketing purposes for you:

• Firstly, summer is just around the corner. During summers, children and youngsters going out to play unfailingly carry sippers and sports bottles to fetch some respite from the scorching heat. Once a person displays the bottle in front of his team mates, it will be an instant hit!

 • If your water bottles get noticed around a public play area, where there are a lot of people, your brand awareness can rise tremendously.

Contact a good drink bottle Melbourne Company to give you quotation. They are very reasonable and the return on investment is pretty high.

Saturday 16 March 2013

3 reasons why stubby coolers can increase brand visibility

In order to increase their favorability among customers, brands indulge in a lot of marketing giveaways where they give personalized pens, caps and t-shirts. However, for increasing your brand’s likeability among the target audience, your gift should be planned in such a way to ensure that it is absolutely unique, innovative and relevant to your target audience. Also, it should be of the highest grade, else you should avoid giving anything at all. Compromising on the quality might actually backfire and spread a negative word about you in the market.
 Custom Stubby Cooler are cool marketing giveaways that come to use daily. Whether you’ve to keep your beer bottles chilled while on a journey, or just ensure that your water bottles contain cool water on hot summer days, stubby coolers are highly effective. Keeping in mind certain statistics of marketing, stubby holders are perfectly alright for marketing purposes. Find out how:

• Frequency: If marketing experts are to be believed, a brand name can form a part of your long term memory if you see the logo or read the brand name 25-30 times. With your brand logo and name imprinted on stubby holders, there are high chances that people will glance at it 15-20 times in a single day!

• Spacious: Small pens and caps usually don’t have much space to imprint a lot of things. Personalised stubby coolers have a lot of space to print the tagline and call for action apart from the logo and brand name. Additionally, you might want to print details like your customer care number and website address. Stubby holders are made out of neoprene and there’s no problem in coloring them to complement a brand’s logo colors. The more your brand logo looks like a part of the stubby holder, the more attractive will it be.

Wednesday 20 February 2013

Drink bottles Australia has a lot to offer you

The five elements of management i.e. planning, organizing, staffing, directing and controlling are not just confined to management books but, actually act as a building block for every business. Survival is next to impossible for any business without timely adoption of promotional strategies. The marketing concept known as branding comes into picture in this regard. In this highly competitive era, promotion has taken a position equivalent to production of output or rendering quality services. Drink bottles Australia has set a new trend of adopting drinking bottles as a fantastic tool for promotion. It is a convenient option that can be easily brought to the notice of the stakeholders during meeting such as AGM’S and EGM’S. Moreover, it leaves a lasting impression on the thoughts of the onlooker. Because of being extremely light weight and handy these bottles are high on demand for promotion especially events related to sports.

Stubbie holders have attained a remarkable position especially among those who are often engaged in making arrangements for some big party or merely a small get together. It allows easiness to carry the drinks while enjoying any kind of game or event. These can easily be grabbed in a plentiful colours, designs as well as shapes. Make an intelligent decision by choosing the one on which you can easily get the company logo imprinted. Then it would automatically turn into a fantastic promotional tool. The best promotional technique is one that doesn’t involve putting any extra efforts for bringing the same into notice of the target clients. It should simply flown with the mood and allow the target audience to make a positive image that most probably make a product a brand.

What makes them a widely accepted branding tool is the fact that these can be availed easily in the form of highly Custom stubbie holders? One fact that is worth mentioning here is that good customization makes this even more desirable. This helps the business men to add a personal touch to the holders. This directly signifies that these can act as a wonderful tool to spread the name of the company as well as the products and services which it offers.

Friday 25 January 2013

Advantages of Using Promotional Stubbie Holder and Printed Pens


The most important thing about giving promotional gifts is to give something that is useful to the recipient. Only when your promotional gift is useful to the prospect, would it benefit you by offering exposure and good will. For example, customized Stubby Holders Melbourne are something that can be used by almost everyone, because everyone would have a bottle to drink water.
When someone works through hectic schedules in their office, it can certainly be a tiresome thing. They would feel like sitting down in between work and relax by sipping at their favorite drink or water. A Stubbie Holder can mean a great help to them, as it would protect the drink from getting warm. In addition to finding relaxation, it would also prevent anyone from watching what the person is drinking. This valuable item can make a good promotional gift as it can be customized with attractive colors to draw the attention of everyone.
These promotional gifts offer sufficient amount of visible space to print your business logo, company name and a tagline. As the water bottle would be placed all the time on the recipients table, there is no denying the level of exposure this item can provide you. Your prospects would extend beyond the limits of the office and would also include the visitors to the person and those around him/her.
You can go a step further and gift Promotional Water Bottles as a way to enhance your brand’s visibility. There is no denying executives around the world understand the efficiency of carrying around their own water bottles. A bottle printed with your brand name and company logo would simply mean that a high-net worth prospect is carrying it around in his circle. The level of exposure you can get can be more than what you could ever expect.
When it comes to promotional products, there is hardly any item that can match the popularity and effectiveness of Printed Pens. These cost effective promotional items have several advantages over even the traditional forms of advertising. The unique thing about these gifts is that they would keep delivering your message again and again, unlike traditional advertising that has a very short period of exposure.
In addition, customized pens don’t mean any form of intrusive or irritating promotion. This is because people like to get free stuff, and printing your brand name and company logo on a free giveaway would do nothing else than building a good will. Last but not least, these items are cost effective ways to advertise your business. You can purchase and customize a large number of pens at a fraction of the price that you spend on advertising, and the message would reach your target audience more effectively.