Tuesday 23 April 2013

Why personalised pens are the best way to highlight your brand!

There’s nothing quite like making an effective promotional activity. If it hits bull’s eye, your company can go from bottom to the top in barely a few months! But the main concern is how to design such activities in the first place. Though there’s no dearth of promotional activities such as TV commercials, outdoor ads and print ads, there’s a drawback. It is estimated that children and youngsters are exposed about 7 hours to different forms of media. Watching one more television can be innately boring. Thus, the need of the hour is to do something crazy, creative and innovative.

Giving personalised pens that have your brand name and logo to employees and customers is one of the best ways to get your brand highlighted. Here’s why:

• Really inexpensive: Advertising can be a really expensive affair. The kind of bills you’ve to pay to advertising agencies can drain your budget totally. However, customizing pens barely costs a few cents. Even if you distribute it to a lot of people, the cost per million is pretty less! Longevity: As long as people use your pen, your brand name will be visible. Also, an average pen at least lasts for a couple of months unless you use it to write novels and stories! On the other hand, a television commercial or a radio jingle barely lasts for 10 seconds! Same is the case with print ads; you usually dump your newspapers the next day once the news gets old. Promotional pens have a long life and can spread your brand name as long as they are in use.

 • Can motivate your employees: Employees love receiving goodies from the company. It makes them feel like an integral part of the organization and helps them associate with the company well. Also, when all the employees have similar merchandize, there’s a feeling of oneness! They will feel proud to be a part of the same brand name.


• Pens can give you maximum reach: A pen is something that’s used by everyone irrespective of the profession. Be it a doctor, a salesperson or a writer, everyone needs pens. Also, there’s a custom of borrowing pens from fellow classmates! Whenever someone borrows a pen that’s personalized with your brand name and logo, your brand awareness will increase. As the word spreads, you stand a good chance of becoming more and more famous. Producing printed pens in bulk is an easy task. Since they are much smaller as compared to other merchandizing options, they can be delivered to you in a short span of time. There are a wide variety of colors and patterns to choose from. The firms go ahead once you give their sample a thumbs up!

Thursday 11 April 2013

Why Custom stubby holders make for great marketing gifts!

Marketing giveaways are intended to accomplish various tasks. Firstly, if the firm is relatively new, they are expected to increase brand awareness. More the people come to know about the brand, higher the returns on investment. Secondly, if a company is present in the market and known to people, marketing gifts can increase their favorability in the minds of the target audience.

 However, there are a lot of considerations before designing marketing gifts. First of all, they need to be really slick, attractive and unique. Secondly, price plays a major role too. You cannot afford to give expensive gifts if you’ve to distribute it among all your customers.

Something that is reasonable and fits the bill pretty well is a stubby cooler. Intended to keep beer bottles and water bottles cool, this is one gift that’s rarely purchased by people. Have you ever specially gone out to buy stubby holders like you buy other household items? Well, this is because stubby holders are generally given by firms as a token of appreciation to their customers.

 Made out of neoprene, they are easy to customize. This makes them available in a lot of sizes and colors, ensuring that not only your brand logo and details fit onto it, but also the color of the stubby holder blends in well with the colors of your brand logo. When there’s a perfect fit, an object automatically looks gracious and appealing.

 Customizing them is so easy that you will find various types of the same including wedding stubby coolers. As the product is much loved by people, a lot of couples give customized wedding stubbies to their guests as a souvenir. Just think about the number of times people have water from a water bottle or cold drink throughout the day! For all those times, stubby holders are just the perfect thing.

Tuesday 2 April 2013

Drink Bottle Melbourne - an effective promotional option!

As a marketer, I can tell you something that people usually spend their lives trying to find out. What I’m going to tell you right now is what differentiates a big company from a small firm. The answer is – marketing and advertising! Though the answer is really small, it can take years and years to build a strong brand. Brands like Pepsi and Nike spend billions of dollars annually for making TV commercials, print ads and do some social media marketing. Mega bucks are being spent only for making the brand name reach farther and farther, across all corners of the world!

While it might not be possible for you to spend so much of money, you will be glad to know what money is not the key to marketing. An effective idea and its proper execution is what matters, and even if your idea requires barely some money but is highly effective, it can do wonders. One of the most innovative forms of advertising today to use customized merchandize such as sports water bottles! Though it sounds like a simple idea since water bottles are common, you wouldn’t have seen people giving personalized drink bottles as a part of promotions.
They can serve some fantastic marketing purposes for you:

• Firstly, summer is just around the corner. During summers, children and youngsters going out to play unfailingly carry sippers and sports bottles to fetch some respite from the scorching heat. Once a person displays the bottle in front of his team mates, it will be an instant hit!

 • If your water bottles get noticed around a public play area, where there are a lot of people, your brand awareness can rise tremendously.

Contact a good drink bottle Melbourne Company to give you quotation. They are very reasonable and the return on investment is pretty high.