Where all can you promote your brand using promotional pens Melbourne?

With a lot of innovative marketing practices hitting the market recently, everyone seems to be trying their luck by using the same tactics. The key to marketing doesn’t lie in using successful tactics; rather, the key to marketing lies in using those tactics successfully. Confused? Let us explain further. There are several important aspects that decide whether a marketing activity is successful or not, and place and timing play a critical role in the same.

Personalised pens are a proven way to brand one’s company. But where you promote them plays a significant role in deciding the outcome of your marketing activity. If you were to give the pens to people coming drunk out of a bar, your efforts will go in vain. Got the connection between place and promotional product?

Let’s have a look at the possible places where you can distribute these Printed Pens -

• At career fairs: A majority of people visiting career fairs are those who are either school or college students. It makes good sense to distribute pens because it is something they use daily. By looking at these students, even others will be intrigued to know where they got the pen from. Slowly, your brand name will start spreading.

• Sponsor an event: There are various events happening every now and then in the city. For example, stage plays, musical band events, concerts etc. If you sponsor an event, you will get a chance to distribute your pens among all the attendees. Further, your name will feature everywhere on the banners and the tickets. It is a great way to grab eyeballs!

At public places: An innovative way to market your brand is to let people pick up the pens on their own. All you need to do is set up pen holders at public places like bus stops, railway stations. Keep a few pens everywhere with the sign ‘Pick one’. All those who will come across it will definitely feel gleeful on seeing such an activity. It will improve your brand reputation tremendously. You can your Promotional Pens Melbourne manufacturer to carry this out too.

3 benefits of branding your company using promotional drink bottles!

Branding is pretty essential for promoting one’s brand name. It is a means to make people aware about your brand name and your existence in the market. However, most traditional means of marketing are pretty costly. Making a television commercial and airing it, or making a print advertisement and publishing it in the newspapers can cost several thousands of dollars. Such promotional activities cannot be afforded by smaller organizations.
Keeping in mind that even small to mid-sized organizations need a means to promote their brand, marketers came up with the idea of using promotional merchandize such as promotional drink bottles, pens, caps, t-shirts, umbrellas, personalised stubby holders etc. Promotional merchandize is cost effective and offers great returns on investment. This means that the cost of promotional activities incurred by the company is usually recovered due to the impact of these activities.

Let’s have a look at 3 benefits of branding your company using Printed Drink Bottles:

• Brand Awareness: The first step towards making your brand successful is to create brand awareness. Brand awareness makes your target audience aware about the existence of your brand. This step is important for newly opened brands because unless people know that they exist, they cannot do further promotional activities with great effect.

• Brand favorability: After you’ve generated enough brand awareness, you should make people like your brand. So much so that they moment they see your brand kept in the market, they should pick it up without giving a second thought to the competitor’s product kept right next to you. When you distribute products that they can use daily, they will like your brand!

• Offer great returns on investment: As mentioned above, using promotional products puts you in a win-win situation because it offers great returns on investment. The cost incurred by your company is easily recovered, and in the first place, this cost isn’t much anyway. Promotional bottles don’t cost much, and if you buy in bulk, companies offer a wholesale rate.
Your target audience can revel in your gift and continue using it for a lifetime!