Why personalised pens are the best way to highlight your brand!

There’s nothing quite like making an effective promotional activity. If it hits bull’s eye, your company can go from bottom to the top in barely a few months! But the main concern is how to design such activities in the first place. Though there’s no dearth of promotional activities such as TV commercials, outdoor ads and print ads, there’s a drawback. It is estimated that children and youngsters are exposed about 7 hours to different forms of media. Watching one more television can be innately boring. Thus, the need of the hour is to do something crazy, creative and innovative.

Giving personalised pens that have your brand name and logo to employees and customers is one of the best ways to get your brand highlighted. Here’s why:

• Really inexpensive: Advertising can be a really expensive affair. The kind of bills you’ve to pay to advertising agencies can drain your budget totally. However, customizing pens barely costs a few cents. Even if you distribute it to a lot of people, the cost per million is pretty less! Longevity: As long as people use your pen, your brand name will be visible. Also, an average pen at least lasts for a couple of months unless you use it to write novels and stories! On the other hand, a television commercial or a radio jingle barely lasts for 10 seconds! Same is the case with print ads; you usually dump your newspapers the next day once the news gets old. Promotional pens have a long life and can spread your brand name as long as they are in use.

 • Can motivate your employees: Employees love receiving goodies from the company. It makes them feel like an integral part of the organization and helps them associate with the company well. Also, when all the employees have similar merchandize, there’s a feeling of oneness! They will feel proud to be a part of the same brand name.


• Pens can give you maximum reach: A pen is something that’s used by everyone irrespective of the profession. Be it a doctor, a salesperson or a writer, everyone needs pens. Also, there’s a custom of borrowing pens from fellow classmates! Whenever someone borrows a pen that’s personalized with your brand name and logo, your brand awareness will increase. As the word spreads, you stand a good chance of becoming more and more famous. Producing printed pens in bulk is an easy task. Since they are much smaller as compared to other merchandizing options, they can be delivered to you in a short span of time. There are a wide variety of colors and patterns to choose from. The firms go ahead once you give their sample a thumbs up!