Friday 2 August 2013

3 benefits of branding your company using promotional drink bottles!

Branding is pretty essential for promoting one’s brand name. It is a means to make people aware about your brand name and your existence in the market. However, most traditional means of marketing are pretty costly. Making a television commercial and airing it, or making a print advertisement and publishing it in the newspapers can cost several thousands of dollars. Such promotional activities cannot be afforded by smaller organizations.
Keeping in mind that even small to mid-sized organizations need a means to promote their brand, marketers came up with the idea of using promotional merchandize such as promotional drink bottles, pens, caps, t-shirts, umbrellas, personalised stubby holders etc. Promotional merchandize is cost effective and offers great returns on investment. This means that the cost of promotional activities incurred by the company is usually recovered due to the impact of these activities.

Let’s have a look at 3 benefits of branding your company using Printed Drink Bottles:
Printed Drink Brisbane
• Brand Awareness: The first step towards making your brand successful is to create brand awareness. Brand awareness makes your target audience aware about the existence of your brand. This step is important for newly opened brands because unless people know that they exist, they cannot do further promotional activities with great effect.

• Brand favorability: After you’ve generated enough brand awareness, you should make people like your brand. So much so that they moment they see your brand kept in the market, they should pick it up without giving a second thought to the competitor’s product kept right next to you. When you distribute products that they can use daily, they will like your brand!

• Offer great returns on investment: As mentioned above, using promotional products puts you in a win-win situation because it offers great returns on investment. The cost incurred by your company is easily recovered, and in the first place, this cost isn’t much anyway. Promotional bottles don’t cost much, and if you buy in bulk, companies offer a wholesale rate.
Your target audience can revel in your gift and continue using it for a lifetime!

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