Why are promotional pens the best way to advertise?

If you haven’t noticed yet, there’s a marketing giveaway trend that’s engulfing all companies. Everyone wants to give promotional pens; custom sports drink bottles, T-Shirts and caps to their customers! It is natural to use promotional products for building a strong brand name because of the innumerable benefits they offer.

Here’s why promotional products seem to be the best way to advertise in today’s times –

• Good return on investment: Whenever firms hire an advertising agency, they ask for an estimate return on investment. Return on investment stands for the amount of money you get back for the amount you’ve invested. This ratio should always be greater than 1 to ensure profits. Promotional products such as a drink bottle or a sports bottle are pretty cost effective. If compared to the money invested in television commercials, the money invested in promotional merchandize is quite low. This ensures better chances of good ROI.

• Retaining existing customers: Unless you offer something new to your old customers, they will not stay with you. Customers have a really short likeability span and can switch loyalties if another firm seems good. To make sure your customers are happy, you should constantly give them promotional merchandize. Things like a calendar, a polo t-shirt and stubby holders that can be used daily are some really good options.

• Reinforcement: You need to remind the target audience time and again that you are present in the market. If you give away promotional products, it will send across a clear cut message that you are not only present, but in a position to spend on giveaways. You can thus build a healthy image in the minds of all your customers. Reinforcement is a vital aspect of brand building and should be regularly done, irrespective of which medium you use.

 • Brand Awareness: There are a lot of people who might not be aware of your existence. This happens a lot to brands who are new and haven’t used marketing tools enough to let people know about them. Promotional giveaways are a great way to create brand awareness. If someone hangs your personalized calendar in their office lobby, won’t all the visitors notice your brand name? Or if someone carries a custom sports water bottle for their sports practice, won’t the fellow team mates have a look? Your brand awareness can increase tremendously.

 Doling out promotional items can make your customers feel really good. It’s as if you are acknowledging them materialistically for being associated with their organization. Firms usually thank their growing customer base by showing their prowess on a television commercial. However, there’s no materialistic gratification for the customers. Promotional items are just the right way to please them.

Why personalised pens are the best way to highlight your brand!

There’s nothing quite like making an effective promotional activity. If it hits bull’s eye, your company can go from bottom to the top in barely a few months! But the main concern is how to design such activities in the first place. Though there’s no dearth of promotional activities such as TV commercials, outdoor ads and print ads, there’s a drawback. It is estimated that children and youngsters are exposed about 7 hours to different forms of media. Watching one more television can be innately boring. Thus, the need of the hour is to do something crazy, creative and innovative.

Giving personalised pens that have your brand name and logo to employees and customers is one of the best ways to get your brand highlighted. Here’s why:

• Really inexpensive: Advertising can be a really expensive affair. The kind of bills you’ve to pay to advertising agencies can drain your budget totally. However, customizing pens barely costs a few cents. Even if you distribute it to a lot of people, the cost per million is pretty less! Longevity: As long as people use your pen, your brand name will be visible. Also, an average pen at least lasts for a couple of months unless you use it to write novels and stories! On the other hand, a television commercial or a radio jingle barely lasts for 10 seconds! Same is the case with print ads; you usually dump your newspapers the next day once the news gets old. Promotional pens have a long life and can spread your brand name as long as they are in use.

 • Can motivate your employees: Employees love receiving goodies from the company. It makes them feel like an integral part of the organization and helps them associate with the company well. Also, when all the employees have similar merchandize, there’s a feeling of oneness! They will feel proud to be a part of the same brand name.


• Pens can give you maximum reach: A pen is something that’s used by everyone irrespective of the profession. Be it a doctor, a salesperson or a writer, everyone needs pens. Also, there’s a custom of borrowing pens from fellow classmates! Whenever someone borrows a pen that’s personalized with your brand name and logo, your brand awareness will increase. As the word spreads, you stand a good chance of becoming more and more famous. Producing printed pens in bulk is an easy task. Since they are much smaller as compared to other merchandizing options, they can be delivered to you in a short span of time. There are a wide variety of colors and patterns to choose from. The firms go ahead once you give their sample a thumbs up!

Why Custom stubby holders make for great marketing gifts!

Marketing giveaways are intended to accomplish various tasks. Firstly, if the firm is relatively new, they are expected to increase brand awareness. More the people come to know about the brand, higher the returns on investment. Secondly, if a company is present in the market and known to people, marketing gifts can increase their favorability in the minds of the target audience.

 However, there are a lot of considerations before designing marketing gifts. First of all, they need to be really slick, attractive and unique. Secondly, price plays a major role too. You cannot afford to give expensive gifts if you’ve to distribute it among all your customers.

Something that is reasonable and fits the bill pretty well is a stubby cooler. Intended to keep beer bottles and water bottles cool, this is one gift that’s rarely purchased by people. Have you ever specially gone out to buy stubby holders like you buy other household items? Well, this is because stubby holders are generally given by firms as a token of appreciation to their customers.

 Made out of neoprene, they are easy to customize. This makes them available in a lot of sizes and colors, ensuring that not only your brand logo and details fit onto it, but also the color of the stubby holder blends in well with the colors of your brand logo. When there’s a perfect fit, an object automatically looks gracious and appealing.

 Customizing them is so easy that you will find various types of the same including wedding stubby coolers. As the product is much loved by people, a lot of couples give customized wedding stubbies to their guests as a souvenir. Just think about the number of times people have water from a water bottle or cold drink throughout the day! For all those times, stubby holders are just the perfect thing.

Drink Bottle Melbourne - an effective promotional option!

As a marketer, I can tell you something that people usually spend their lives trying to find out. What I’m going to tell you right now is what differentiates a big company from a small firm. The answer is – marketing and advertising! Though the answer is really small, it can take years and years to build a strong brand. Brands like Pepsi and Nike spend billions of dollars annually for making TV commercials, print ads and do some social media marketing. Mega bucks are being spent only for making the brand name reach farther and farther, across all corners of the world!

While it might not be possible for you to spend so much of money, you will be glad to know what money is not the key to marketing. An effective idea and its proper execution is what matters, and even if your idea requires barely some money but is highly effective, it can do wonders. One of the most innovative forms of advertising today to use customized merchandize such as sports water bottles! Though it sounds like a simple idea since water bottles are common, you wouldn’t have seen people giving personalized drink bottles as a part of promotions.
They can serve some fantastic marketing purposes for you:

• Firstly, summer is just around the corner. During summers, children and youngsters going out to play unfailingly carry sippers and sports bottles to fetch some respite from the scorching heat. Once a person displays the bottle in front of his team mates, it will be an instant hit!

 • If your water bottles get noticed around a public play area, where there are a lot of people, your brand awareness can rise tremendously.

Contact a good drink bottle Melbourne Company to give you quotation. They are very reasonable and the return on investment is pretty high.

3 reasons why stubby coolers can increase brand visibility

In order to increase their favorability among customers, brands indulge in a lot of marketing giveaways where they give personalized pens, caps and t-shirts. However, for increasing your brand’s likeability among the target audience, your gift should be planned in such a way to ensure that it is absolutely unique, innovative and relevant to your target audience. Also, it should be of the highest grade, else you should avoid giving anything at all. Compromising on the quality might actually backfire and spread a negative word about you in the market.
 Custom Stubby Cooler are cool marketing giveaways that come to use daily. Whether you’ve to keep your beer bottles chilled while on a journey, or just ensure that your water bottles contain cool water on hot summer days, stubby coolers are highly effective. Keeping in mind certain statistics of marketing, stubby holders are perfectly alright for marketing purposes. Find out how:

• Frequency: If marketing experts are to be believed, a brand name can form a part of your long term memory if you see the logo or read the brand name 25-30 times. With your brand logo and name imprinted on stubby holders, there are high chances that people will glance at it 15-20 times in a single day!

• Spacious: Small pens and caps usually don’t have much space to imprint a lot of things. Personalised stubby coolers have a lot of space to print the tagline and call for action apart from the logo and brand name. Additionally, you might want to print details like your customer care number and website address. Stubby holders are made out of neoprene and there’s no problem in coloring them to complement a brand’s logo colors. The more your brand logo looks like a part of the stubby holder, the more attractive will it be.

Drink bottles Australia has a lot to offer you

The five elements of management i.e. planning, organizing, staffing, directing and controlling are not just confined to management books but, actually act as a building block for every business. Survival is next to impossible for any business without timely adoption of promotional strategies. The marketing concept known as branding comes into picture in this regard. In this highly competitive era, promotion has taken a position equivalent to production of output or rendering quality services. Drink bottles Australia has set a new trend of adopting drinking bottles as a fantastic tool for promotion. It is a convenient option that can be easily brought to the notice of the stakeholders during meeting such as AGM’S and EGM’S. Moreover, it leaves a lasting impression on the thoughts of the onlooker. Because of being extremely light weight and handy these bottles are high on demand for promotion especially events related to sports.

Stubbie holders have attained a remarkable position especially among those who are often engaged in making arrangements for some big party or merely a small get together. It allows easiness to carry the drinks while enjoying any kind of game or event. These can easily be grabbed in a plentiful colours, designs as well as shapes. Make an intelligent decision by choosing the one on which you can easily get the company logo imprinted. Then it would automatically turn into a fantastic promotional tool. The best promotional technique is one that doesn’t involve putting any extra efforts for bringing the same into notice of the target clients. It should simply flown with the mood and allow the target audience to make a positive image that most probably make a product a brand.

What makes them a widely accepted branding tool is the fact that these can be availed easily in the form of highly Custom stubbie holders? One fact that is worth mentioning here is that good customization makes this even more desirable. This helps the business men to add a personal touch to the holders. This directly signifies that these can act as a wonderful tool to spread the name of the company as well as the products and services which it offers.

Advantages of Using Promotional Stubbie Holder and Printed Pens

The most important thing about giving promotional gifts is to give something that is useful to the recipient. Only when your promotional gift is useful to the prospect, would it benefit you by offering exposure and good will. For example, customized Stubby Holders Melbourne are something that can be used by almost everyone, because everyone would have a bottle to drink water.

When someone works through hectic schedules in their office, it can certainly be a tiresome thing. They would feel like sitting down in between work and relax by sipping at their favorite drink or water. A Stubbie Holder can mean a great help to them, as it would protect the drink from getting warm. In addition to finding relaxation, it would also prevent anyone from watching what the person is drinking. This valuable item can make a good promotional gift as it can be customized with attractive colors to draw the attention of everyone.

These promotional gifts offer sufficient amount of visible space to print your business logo, company name and a tagline. As the water bottle would be placed all the time on the recipients table, there is no denying the level of exposure this item can provide you. Your prospects would extend beyond the limits of the office and would also include the visitors to the person and those around him/her.

You can go a step further and gift Promotional Water Bottles as a way to enhance your brand’s visibility. There is no denying executives around the world understand the efficiency of carrying around their own water bottles. A bottle printed with your brand name and company logo would simply mean that a high-net worth prospect is carrying it around in his circle. The level of exposure you can get can be more than what you could ever expect.

When it comes to promotional products, there is hardly any item that can match the popularity and effectiveness of Printed Pens. These cost effective promotional items have several advantages over even the traditional forms of advertising. The unique thing about these gifts is that they would keep delivering your message again and again, unlike traditional advertising that has a very short period of exposure.

In addition, customized pens don’t mean any form of intrusive or irritating promotion. This is because people like to get free stuff, and printing your brand name and company logo on a free giveaway would do nothing else than building a good will. Last but not least, these items are cost effective ways to advertise your business. You can purchase and customize a large number of pens at a fraction of the price that you spend on advertising, and the message would reach your target audience more effectively.