Tuesday, 23 July 2013

Promoting your brand through stainless steel water bottles Sydney

1. Sports Drink Bottle: Plastic and stainless steel water bottles Sydney are really popular and appeal to a large demographic. These are microwave safe and are made from durable materials that can withstand wear and tear. Drink bottles can be used to attract both children and adults.

2.Can coolers: Stubby coolers are functional gifts if your target audience loves to drink beer. Event planners can also consider wedding stubby coolers Adelaide to add a unique touch to weddings.

3. Barware: Drinking is common when friends and family come together to spend some fun time on the weekends. Most households even have a mini bar or a full fledge bar to entertain guests. Barware promotional products include corkscrew, stir sticks, wine opener, soda bottle stopper, flasks etc. These are ideal when marketers have a limited target audience, which appreciates sophistication.

Drink Bottle Melbourne
4. Coasters: Coasters can grace the coffee table at home or the office desk at office. They are an essential and most adults use them everyday. Coasters can be designed in different shapes that can match your brand. You can use different materials to achieve a look that represents your brand well. Cork coasters, leather coasters, glass coasters, bamboo coasters, acrylic coasters are the few varieties you can choose from.

5. Stemware: Every type of drink needs a different type of glass for serving it. Some standard stemware varieties include: wine glasses, martini glass, flute glass, brandy snifter, shot glasses, pint glasses etc. If you are looking for something less refined then you can opt for colorful stadium cups! Depending upon your brand personality you can select the shape of the glass.


If you are associated with the Food and Wine industry, drink-ware products are great to boost the business. For other industries too, drink-ware is an exclusive way to promote your brand.

Monday, 15 July 2013

Aluminium Drink Bottles and the billboard effect!

If the heading has made you inquisitive, let’s not make you wait any further. Billboard effect is actually a marketing tactic wherein you use the people as a means to get your brand noticed. For example, giving out promotional products is a good way to achieve this. Promotional products like t-shirts, bottles, and aluminium drink bottles that can be carried by people in public is bound to catch attention of all others on the way, making them take notice of your brand.

 The billboard effect is a wonderful promotional tactic where you serve the purpose of both getting your brand noticed as well as creating favorability in the minds of the people who are using it. In fact, those who take notice of the promotional product will have a favorable impression of your brand too, as they will consider you as a generous company who gives away products of use. On the other hand, actually advertising on a billboard will just get your brand noticed. It will not create any sort of favorability.

A sports drink bottle finds utility at many places too. Sports playing kids can carry it on hot summer days and keep on sipping. At such places, many parents and kids are always present and the inquisitive nature that they have, they will ask you ‘Where did you get this bottle from?’ Even if athletes use your bottles, there’s a chance of a small discussion in the locker room. An athlete or a sports person might just walk up to another and ask the same question.

Sunday, 16 June 2013

Promote your Stubby Holders Melbourne in the summers

Advertising water bottles or Stubby Holders Melbourne are one of the improved ways to announce your brand this summer! Firstly, the sweltering heat gives people a reason to carry the water bottles and cans wherever they go. A nice customized Stubby Holders Sydney that’s convenient to carry and can keep water and coffee cold for a good amount of time is surely a hit. It will definitely be carried by your customers. The more they carry it, show it off, the more will your brand name upsurge. During summers Promotional Products such as these are always a hit but due to the competition in the market one has to find new ways of dealing with the competition.
During summers local fairs and fests are always on the increase. Since children have breaks and vacations in school, they are more outside. The reason may be activities such as college festivals, sports and school. Consider doling out your product to customers who are outside in the scorching heat. Or consider the college and school going children. Focusing customers who are in the dire need of your product are the best in order to promote your cooling product. Sports playing youngsters also frequently carry a sipper or a water bottle as a part of their kit. Considering focusing on them to promote your product is not at all a bad idea. If it helps them stay calm and cool along with quenching their thirst; they definitely would want to acquire your stubby holders.

Friday, 10 May 2013

Why are promotional pens the best way to advertise?

If you haven’t noticed yet, there’s a marketing giveaway trend that’s engulfing all companies. Everyone wants to give promotional pens; custom sports drink bottles, T-Shirts and caps to their customers! It is natural to use promotional products for building a strong brand name because of the innumerable benefits they offer.

Here’s why promotional products seem to be the best way to advertise in today’s times –

• Good return on investment: Whenever firms hire an advertising agency, they ask for an estimate return on investment. Return on investment stands for the amount of money you get back for the amount you’ve invested. This ratio should always be greater than 1 to ensure profits. Promotional products such as a drink bottle or a sports bottle are pretty cost effective. If compared to the money invested in television commercials, the money invested in promotional merchandize is quite low. This ensures better chances of good ROI.

• Retaining existing customers: Unless you offer something new to your old customers, they will not stay with you. Customers have a really short likeability span and can switch loyalties if another firm seems good. To make sure your customers are happy, you should constantly give them promotional merchandize. Things like a calendar, a polo t-shirt and stubby holders that can be used daily are some really good options.

• Reinforcement: You need to remind the target audience time and again that you are present in the market. If you give away promotional products, it will send across a clear cut message that you are not only present, but in a position to spend on giveaways. You can thus build a healthy image in the minds of all your customers. Reinforcement is a vital aspect of brand building and should be regularly done, irrespective of which medium you use.

 • Brand Awareness: There are a lot of people who might not be aware of your existence. This happens a lot to brands who are new and haven’t used marketing tools enough to let people know about them. Promotional giveaways are a great way to create brand awareness. If someone hangs your personalized calendar in their office lobby, won’t all the visitors notice your brand name? Or if someone carries a custom sports water bottle for their sports practice, won’t the fellow team mates have a look? Your brand awareness can increase tremendously.

 Doling out promotional items can make your customers feel really good. It’s as if you are acknowledging them materialistically for being associated with their organization. Firms usually thank their growing customer base by showing their prowess on a television commercial. However, there’s no materialistic gratification for the customers. Promotional items are just the right way to please them.

Tuesday, 23 April 2013

Why personalised pens are the best way to highlight your brand!

There’s nothing quite like making an effective promotional activity. If it hits bull’s eye, your company can go from bottom to the top in barely a few months! But the main concern is how to design such activities in the first place. Though there’s no dearth of promotional activities such as TV commercials, outdoor ads and print ads, there’s a drawback. It is estimated that children and youngsters are exposed about 7 hours to different forms of media. Watching one more television can be innately boring. Thus, the need of the hour is to do something crazy, creative and innovative.

Giving personalised pens that have your brand name and logo to employees and customers is one of the best ways to get your brand highlighted. Here’s why:

• Really inexpensive: Advertising can be a really expensive affair. The kind of bills you’ve to pay to advertising agencies can drain your budget totally. However, customizing pens barely costs a few cents. Even if you distribute it to a lot of people, the cost per million is pretty less! Longevity: As long as people use your pen, your brand name will be visible. Also, an average pen at least lasts for a couple of months unless you use it to write novels and stories! On the other hand, a television commercial or a radio jingle barely lasts for 10 seconds! Same is the case with print ads; you usually dump your newspapers the next day once the news gets old. Promotional pens have a long life and can spread your brand name as long as they are in use.

 • Can motivate your employees: Employees love receiving goodies from the company. It makes them feel like an integral part of the organization and helps them associate with the company well. Also, when all the employees have similar merchandize, there’s a feeling of oneness! They will feel proud to be a part of the same brand name.


• Pens can give you maximum reach: A pen is something that’s used by everyone irrespective of the profession. Be it a doctor, a salesperson or a writer, everyone needs pens. Also, there’s a custom of borrowing pens from fellow classmates! Whenever someone borrows a pen that’s personalized with your brand name and logo, your brand awareness will increase. As the word spreads, you stand a good chance of becoming more and more famous. Producing printed pens in bulk is an easy task. Since they are much smaller as compared to other merchandizing options, they can be delivered to you in a short span of time. There are a wide variety of colors and patterns to choose from. The firms go ahead once you give their sample a thumbs up!

Thursday, 11 April 2013

Why Custom stubby holders make for great marketing gifts!

Marketing giveaways are intended to accomplish various tasks. Firstly, if the firm is relatively new, they are expected to increase brand awareness. More the people come to know about the brand, higher the returns on investment. Secondly, if a company is present in the market and known to people, marketing gifts can increase their favorability in the minds of the target audience.

 However, there are a lot of considerations before designing marketing gifts. First of all, they need to be really slick, attractive and unique. Secondly, price plays a major role too. You cannot afford to give expensive gifts if you’ve to distribute it among all your customers.

Something that is reasonable and fits the bill pretty well is a stubby cooler. Intended to keep beer bottles and water bottles cool, this is one gift that’s rarely purchased by people. Have you ever specially gone out to buy stubby holders like you buy other household items? Well, this is because stubby holders are generally given by firms as a token of appreciation to their customers.

 Made out of neoprene, they are easy to customize. This makes them available in a lot of sizes and colors, ensuring that not only your brand logo and details fit onto it, but also the color of the stubby holder blends in well with the colors of your brand logo. When there’s a perfect fit, an object automatically looks gracious and appealing.

 Customizing them is so easy that you will find various types of the same including wedding stubby coolers. As the product is much loved by people, a lot of couples give customized wedding stubbies to their guests as a souvenir. Just think about the number of times people have water from a water bottle or cold drink throughout the day! For all those times, stubby holders are just the perfect thing.

Tuesday, 2 April 2013

Drink Bottle Melbourne - an effective promotional option!

As a marketer, I can tell you something that people usually spend their lives trying to find out. What I’m going to tell you right now is what differentiates a big company from a small firm. The answer is – marketing and advertising! Though the answer is really small, it can take years and years to build a strong brand. Brands like Pepsi and Nike spend billions of dollars annually for making TV commercials, print ads and do some social media marketing. Mega bucks are being spent only for making the brand name reach farther and farther, across all corners of the world!

While it might not be possible for you to spend so much of money, you will be glad to know what money is not the key to marketing. An effective idea and its proper execution is what matters, and even if your idea requires barely some money but is highly effective, it can do wonders. One of the most innovative forms of advertising today to use customized merchandize such as sports water bottles! Though it sounds like a simple idea since water bottles are common, you wouldn’t have seen people giving personalized drink bottles as a part of promotions.
They can serve some fantastic marketing purposes for you:

• Firstly, summer is just around the corner. During summers, children and youngsters going out to play unfailingly carry sippers and sports bottles to fetch some respite from the scorching heat. Once a person displays the bottle in front of his team mates, it will be an instant hit!

 • If your water bottles get noticed around a public play area, where there are a lot of people, your brand awareness can rise tremendously.

Contact a good drink bottle Melbourne Company to give you quotation. They are very reasonable and the return on investment is pretty high.